Automate It with Zapier: Boost your business productivity using effective workflow automation techniques
- Length: 618 pages
- Edition: 1
- Language: English
- Publisher: Packt Publishing
- Publication Date: 2021-08-25
- ISBN-10: 1800208979
- ISBN-13: 9781800208971
- Sales Rank: #413203 (See Top 100 Books)
Build easy and accessible solutions for automating mundane processes in marketing, sales, operations, and finance to enable teams to focus on core tasks
Key Features
- Learn Zapier and find solutions to specific problems with this comprehensive yet concise guide
- Explore various scenarios describing specific business problems and how they can be solved with Zapier
- Discover expert tips and practical examples to harness the full potential of Zapier
Book Description
Zapier is an emerging no-code workflow automation technology that enables organizations to connect their cloud-based and web applications and automate data transfer between them. Zapier’s built-in features and flexibility allow users to integrate thousands of business applications and create simple to complex automation to reduce time spent on repetitive tasks, thereby increasing productivity. This book is a must-have for business owners, their employees, and independent freelancers and contractors looking to use Zapier for business process automation.
The book takes a hands-on approach to implementation and associated problem-solving methodologies that will have you up-and-running and productive in no time while leveling up your automation skills. You’ll discover how to plan your automation building for optimal results, what are the native features available in Zapier, and the applications that connect with it, as well as how to optimally configure your workflows to automate your processes in as few steps as possible. Finally, you’ll find out how to create advanced workflow automation from scratch and learn how to troubleshoot issues.
By the end of this Zapier book, you’ll be able to build your own advanced workflow automation using Zapier, addressing the key pain points encountered in businesses with manual and repetitive tasks.
What you will learn
- Think creatively to plan your business workflows to overcome specific business problems
- Get to grips with the native features and built-in applications available in Zapier
- Explore different types of third-party business applications that integrate with Zapier
- Configure your workflows optimally to automate business processes and minimize task usage
- Use Zapier’s library of pre-built workflows and create advanced workflows from scratch
- Discover the extensive functionality and practical uses of Zapier’s built-in apps
Who this book is for
This book is for solutions architects, process consultants, business analysts, virtual assistants, digital marketers, CRM consultants, online business managers, technical consultants, bookkeepers, and accountants who want to deploy effective automation techniques in Zapier. This book will help micro, small, or medium-sized businesses to increase their productivity using workflow automation with Zapier, as well as freelancers and contractors providing digital process improvement, systemizing, and automation services. No prior experience with business process automation or Zapier is required.
Table of Contents
- Introduction to Business Process Automation with Zapier
- Preparing to Automate your Processes
- Building Your First Automated Workflow (Zap)
- Managing Your Zaps
- Troubleshooting and Handling Zap Errors
- Creating Multi-step Zaps and Using Built-in Apps
- Getting Started with Built-in Apps
- Built-in Communication Apps
- Exploring Built-in Apps for Extracting and Compiling Data
- Other Useful Built-in Apps by Zapier
- Advanced Built-In Apps by Zapier
- Managing your Zapier Account with Built-in Apps
- Formatting Date and Time
- Formatting Numbers
(N.B. Please use the Look Inside option to see further chapters)
Automate It with Zapier Foreword Contributors About the author About the reviewers Preface Who this book is for What this book covers To get the most out of this book Download the color images Conventions used Get in touch Share Your Thoughts Section 1: Getting Started with Zapier Chapter 1: Introduction to Business Process Automation with Zapier Technical requirements How process automation helps businesses to increase productivity Introducing business process automation How your business applications communicate with each other The options available for businesses to connect their tools The "no-code revolution" and workflow automation with Zapier Understanding the key terms used by Zapier What is an app? What is a Zap? What is a trigger? What is an action? What is a task? What is the Zap editor? What is the update time/syncing interval? What is a filter? What is a formatter? What are paths? What is a multi-step Zap? What is Zap history? What is Autoreplay? Choosing the right Zapier plan Which is the right Zapier plan to use for your business? Creating a Zapier account Familiarizing yourself with navigation on the Zapier platform Icons in the left sidebar Icons on the top right Footer menu Changing your settings and preferences My Profile Important settings to customize in My Profile Email Notifications Advanced Data Management Account Billing and Usage Members Summary Chapter 2: Preparing to Automate Your Processes Technical requirements Simplifying your processes and assessing what can be automated Assessing your top-level management goals Involving your team Brainstorming your processes and prioritizing them Analyzing and simplifying your processes Identifying what can be automated Documenting your processes Establishing how your business apps integrate with Zapier Searching for your app Reviewing information on the app profile page Assessing how to use your app with Zapier Getting the most out of the Zapier app ecosystem directory Navigating the app ecosystem directory A brief guide to choosing new apps for your business Summary Chapter 3: Building Your First Automated Workflow (Zap) Technical requirements Strategizing your first workflow Reviewing your process and app information Creating a step-by-step workflow plan Connecting your apps to Zapier Connecting your apps in My Apps How to create your first Zap in the Zap editor Navigating in the Zap editor Setting up your trigger step Setting up your action step Naming your Zap and turning it "On" Using Zapier's guided workflows (Zap templates) Understanding field data types Date/time Number (integer) Boolean (true/false) File Decimal Ensuring your processes and automations stay current Summary Chapter 4: Managing Your Zaps Technical requirements Keeping your Zaps organized Labeling your Zaps adequately Using folders in the Zap management area Managing your Zaps Managing your Zaps using the top navigation bar Managing your Zaps from within their specific Zap boxes Utilizing the Zap Settings tab in the Zap editor Understanding Zap statuses Managing your connected apps Sharing your connected apps Sharing your Zaps and folders Sharing a copy of your Zap Sharing Zaps and folders in your Team or Company account Summary Chapter 5: Troubleshooting and Handling Zap Errors Technical requirements Managing Zap error alerts Adjusting your email notification settings Setting up an error alert workflow with the Zapier Manager built-in app Managing app status alerts Monitoring the Zapier Status page Setting up an app status alert workflow with the App Status by Zapier built-in app Utilizing Zap history information for troubleshooting Understanding the Zap history page Understanding task statuses Viewing detailed Zap run information Managing Zap history data Finding help: help center, customer support, community, and experts Finding app-specific help in app profiles Utilizing the Zapier help center Engaging with the Zapier community Reaching out to Zapier customer support Hiring a Zapier Certified Expert Summary Section 2: Customizing Your Zaps with Built-in Apps by Zapier – Functionality and Practical Uses Chapter 6: Creating Multi-Step Zaps and Using Built-In Apps Technical requirements Creating Zaps with multiple action and search steps Adding a search step using the + icon Adding a Search step in a Choose value… field Exercise – Creating a multi-step Zap with a search action Introducing apps by Zapier Setting run conditions and using logic with apps by Zapier Using apps by Zapier for communication Extracting and compiling data with apps by Zapier Other useful apps by Zapier Advanced apps by Zapier Managing your Zapier account with apps by Zapier The powerful Formatter by Zapier app Summary Chapter 7: Getting Started with Built-In Apps Technical requirements Filter by Zapier – applying conditional logic to your Zaps Setting up the Filter by Zapier app Understanding filter conditions Paths by Zapier – adding branching logic to your Zaps Setting up the Paths by Zapier app Delay by Zapier – adding delays to your Zaps The Delay For action event The Delay Until action event The Delay After Queue action event Schedule by Zapier – scheduling your Zaps to run at intervals The Every Hour trigger event The Every Day trigger event The Every Week trigger event The Every Month trigger event Exercise – creating a multi-step Zap with a scheduled trigger, search action, filter, path, and delay Summary Chapter 8: Built-In Communication Apps Technical requirements SMS by Zapier – sending text messages Setting up SMS by Zapier Email by Zapier – sending and receiving emails The New Inbound Email trigger event The Send Outbound Email action event The New Read Receipt trigger event SMTP by Zapier – sending emails through mail servers Setting up the SMTP by Zapier app IMAP by Zapier – retrieving emails from mail servers Setting up the IMAP by Zapier app Customizing and using the New Email trigger event Customizing the New Mailbox trigger event Summary Chapter 9: Exploring Built-In Apps for Extracting and Compiling Data Technical requirements Email Parser by Zapier – extracting data from emails The New Email trigger event The New Mailbox trigger event RSS by Zapier – using RSS feed readers The New Item in Feed trigger event The New Items in Multiple Feeds trigger event The Create Item in Feed action event Digest by Zapier – compiling data in digests The Append Entry and Schedule Digest action event The Release Existing Digest action event The Find Digest search action event Exercise – creating a multi-step Zap with an RSS feed digest Summary Chapter 10: Other Useful Built-In Apps by Zapier Technical requirements Zapier Chrome extension – triggering one-off automations from any web page Setting up the Google Chrome extension on your browser The New Push trigger event URL Shortener by Zapier – shortening URLs in your Zaps Setting up the Shorten URL action event Translate by Zapier – translating text The Translate Text action event The Detect Language action event Lead Score by Zapier – scoring and retrieving lead information The Find Person and Company Information search action event Weather by Zapier – using weather conditions in your Zaps The Will It Rain Today? trigger event The Today's Forecast trigger event The Get Current Weather search action event The Tomorrow's Forecast search action event Retrograde by Zapier – using astrological predictions in your Zaps Setting up a Retrograde by Zapier trigger event Summary Chapter 11: Advanced Built-In Apps by Zapier Technical requirements Webhooks by Zapier – Using webhooks in your Zaps Code by Zapier – Using JavaScript or Python code in your Zaps Storage by Zapier – Saving and storing data Summary Chapter 12: Managing Your Zapier Account with Built-In Apps Technical requirements App Status by Zapier – Getting notifications of integration incidents Zapier Manager – Managing errors and account changes Events for managing Zap errors and alerts Events for managing app, Zaps, and folders Events for Zapier account administration Events for Team and Company account user management Use cases Summary Section 3: Using the Features of the Formatter by Zapier Built-In App Chapter 13: Formatting Date and Time Technical requirements An introduction to the Formatter by Zapier built-in app The basics of adjusting date and time values using Zapier Using the date and time your Zap runs in fields Manipulating dates and times with Formatter by Zapier Using custom date formats Adding or subtracting time Formatting dates and times Summary Chapter 14: Formatting Numbers Technical requirements Using Zapier to transform numerical values Formatting numbers with Formatter by Zapier Setting up the Numbers action event with the Format Number transform option Formatting currencies with Formatter by Zapier Understanding country locales and currency formatting Setting up the Numbers action event with the Format Currency transform option Formatting phone numbers with Formatter by Zapier Setting up the Numbers action event with the Format Phone Number transform option Performing mathematical operations with Formatter by Zapier Setting up the Numbers action event with the Perform Math Operation transform option Using spreadsheet-style formulas with Formatter by Zapier Setting up the Numbers action event with the Spreadsheet-Style Formula transform option Summary Chapter 15: Text Formatting Functions in Zapier – Part 1 Technical requirements Using Zapier to transform text values Capitalizing the first letter of every word Applying title case to a string of words Setting up the Text action event with the Titlecase transform option Converting all the characters in a string of text to uppercase Converting all the characters in a string of text to lowercase Pluralizing words Setting up the Text action event with the Pluralize transform option Finding the first position of specified text Setting up the Text action event with the Find transform option Replacing characters, words, or phrases Setting up the Text action event with the Replace transform option Counting the number of characters in a string of text Setting up the Text action event with the Length transform option Counting the number of words in a string of text Setting up the Text action event with the Word Count transform option Removing whitespace Setting up the Text action event with the Trim Whitespace transform option Summary Chapter 16: Text Formatting Functions in Zapier – Part 2 Technical requirements Converting a name into the name of a superhero Setting up the Text action event with the Superhero Name transform option Splitting characters or words into segments Setting up the Text action event with the Split transform option Truncating text to a specified character length Setting up the Text action event with the Truncate transform option Removing HTML to leave plain text Setting up the Text action event with the Remove HTML transform option Assigning a default value Setting up the Text action event with the Default Value transform option Extracting data from blocks of text Extracting an email address from a block of text Extracting numbers from blocks of text Extracting URLs from blocks of text Extracting phone numbers from blocks of text Advanced text formatting features Summary Chapter 17: Zapier's Utilities Functions Technical requirements Introducing the Formatter by Zapier Utilities action event Importing data from CSV files Using lookup tables Setting up the Utilities action event with the Lookup Table transform option Picking data from a list Setting up the Utilities action event with the Pick from List transform option Manipulating line-items Understanding line-items Converting text to line-items Converting line-items to text Using a line itemizer to create, append, or prepend line-items Summary Section 4: Getting the Most Out of Zapier – Business Automation Examples Chapter 18: Automating Your Marketing Processes Technical requirements An introduction to automating your marketing processes with Zapier Understanding what marketing processes can be automated with Zapier Where to start with automating your marketing processes with Zapier Automating social media marketing processes with the Facebook Pages integration Facebook Pages trigger events Facebook Pages action events Setting up a multi-step Zap with the Facebook Pages integration Summary Chapter 19: Automating Your Sales Processes Technical requirements An introduction to automating your sales processes with Zapier Understanding what sales processes can be automated with Zapier Where to start with automating your sales processes with Zapier Automating lead management processes with CRM integrations, illustrated with Pipedrive Pipedrive trigger events Pipedrive action events Pipedrive search action events Tips for using the Pipedrive integration Setting up a multi-step Zap with the Pipedrive integration Summary Chapter 20: Automating Your Operations Processes Technical requirements An introduction to automating your operations processes with Zapier Understanding what operations processes can be automated with Zapier Where to start with automating your operations processes with Zapier Automating online Word document processes with the Google Docs integration Google Docs trigger events Google Docs action events Google Docs search action events Setting up a multi-step Zap with the Google Docs integration Summary Chapter 21: Automating Your Finance and Reporting Processes Technical requirements An introduction to automating your finance processes with Zapier Understanding what finance processes can be automated with Zapier An introduction to automating your reporting processes with Zapier Understanding what reporting processes can be automated with Zapier Where to start with automating your finance and reporting processes with Zapier Automating accounting processes with the Xero integration Common fields in Xero trigger, action, and search action events Xero trigger events Xero action events Xero search action events Tips for using the Xero integration Setting up a multi-step Zap with the Xero integration Summary Chapter 22: Tips, Tricks, and Best Practices to Enhance Your Productivity Technical requirements Best practices for using Zapier effectively Start with the basics Prepare before you automate Get to grips with steps, fields, and data mapping Manage your Zaps effectively Stay on top of your task usage Set up alerts and understand how to troubleshoot Understand the different built-in Zapier apps Get inspired Review your processes and automations regularly Tips and tricks to enhance your use of Zapier Trigger data not pulling through Extra Fields alerts Refresh fields when you make adjustments in your app Improving the Zapier integration Think outside of the box Use the Zapier community as a resource Summary Chapter 23: Challenge Your Problem-Solving and Zap-Building Skills Technical requirements Introduction and guidance Scenario 1 – novice Scenario 2 – intermediate Scenario 3 – advanced Guidance on suggested solutions for each scenario Scenario 1 – one possible solution Scenario 2 – one possible solution Scenario 3 – one possible solution Summary Why subscribe? 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