Ageless Startup: Start a Business at Any Age
- Length: 220 pages
- Edition: 1
- Language: English
- Publisher: Entrepreneur Press
- Publication Date: 2020-04-21
- ISBN-10: 1599186632
- ISBN-13: 9781599186634
- Sales Rank: #622765 (See Top 100 Books)
It’s Not Hard. It’s Just New.
There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here’s the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it.
Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty-nester to business-owner. With award-winning entrepreneur Rick Terrien as your guide, kickstart your entrepreneurial journey with this book and you’ll learn to:
- Make a smooth transition from working for someone else to working for yourself
- Minimize your risk and maximize your value
- Set a pace that’s right for you and your business
- Find the customers that will keep coming back
- Create a business system that keeps you on track and comfortable
- Build your exit strategy into your launch
- Tackle obstacles with an open mind
Cover Title Page Copyright Contents Foreword Introduction The Evidence Is All Around You My Ageless Startup Story What to Expect in This Book Chapter 1: Why Start Your Journey Now? Identify Your “Why” Envision Your Startup Journey Find Your Niche Focus on Your Passion, Wisdom, and Network Follow Peers with Purpose Start Slow Join the Renaissance Age of Entrepreneurship Think Life-Changing—Not Lifestyle Scare Yourself Find the Opportunities Hidden in Plain Sight Chapter 1 Deliverables Chapter 2: Getting Real with Yourself Why Me? Why Now? What Are My Goals? How Will I Find the Time? What Problems Can I Solve? What If I Make Mistakes? Which Customers Should I Focus On? Do I Have What It Takes? Am I Ready to Bootstrap? Can I Be Creative? Chapter 2 Deliverables Chapter 3: starting slow Step 1: Lay the Groundwork Step 2: Solidify Your Business Plan Step 3: Secure Your Support Team Step 4: Set Up Your Systems Step 5: Market with Meaning Step 6: Track Your Data Join the New Artisan Economy Chapter 3 Deliverables Chapter 4: Setting Your Mission, Goals, and Values Determine Your Mission Identify Your Values Set Your Goals Set a Sustainable Foundation Put Your Mission, Values, and Goals into Action Chapter 4 Deliverables Chapter 5: Creating Your Business Plan Build Your Roadmap Position Your Business for Optimal Planning Create an Ageless Business Plan Showcase Your Niche Create a Plan B Put Your Business Plan to Work Chapter 5 Deliverables Chapter 6: Making Sure Your Startup is System-Secure Good Bones Accounting Insurance Client Data Management Banking Legal Chapter 6 Deliverables Chapter 7: Marketing Your Ageless Startup Believe (and Create) Better Stories Nail the Elevator Pitch Tell the Truth Build Momentum Be a Cold-Calling Superstar Practice Persistence Chapter 7 Deliverables Chapter 8: Leading Your Legacy The Essence of Leadership Look Back So You Can Lead Going Forward Activate Your Leadership Skills Know When to Say No The Value of Doing Over Daydreaming Chapter 8 Deliverables Parting Thoughts Appendix: Resources for Ageless Entrepreneurs State-by-State Resources Acknowledgments About the Author Index Reader’s Notes
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