TikTok For Dummies

Length: 208 pages
Edition: 1
Language: English
Publisher: For Dummies
Publication Date: 2021-05-25
ISBN-10: 1119803411
ISBN-13: 9781119803416
Sales Rank: #588153 (See Top 100 Books)

It’s not too late to get on the TikTok train!

You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?

In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.

You’ll discover how to:

Install the app and create a profile that attracts followers and views
Learn about the latest security issues and keep yourself safe on the platform
Find the best content that’s most relevant to you so you can engage with the community
Create your own videos that resonate with the TikTok audience and have viral potential

Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.

Cover
Title Page
Copyright
Table of Contents
Introduction
    About This Book
    Foolish Assumptions
    Icons Used in This Book
    Beyond the Book
    Where to Go from Here
Part 1: Getting Started with TikTok — the Movie Studio in Your Pocket
    Chapter 1: Using TikTok for the First Time
        Downloading TikTok for Your Mobile Device
        Creating Your Account
        Exploring Your Settings
        Creating Your First TikTok Video
    Chapter 2: Browsing TikTok
        Browsing on the Home Screen
        Liking and Commenting
        Sharing Videos
        Listening to Your Audience: Direct Messages and Inbox Notifications
        Discovering Users and Content
    Chapter 3: Diving Deeper: Creating TikTok Videos
        Starting a Recording
        Picking Sounds for Your Video
        Choosing Effects for Your Video
        Selecting a Filter for Your Video
        Recording in TikTok versus Uploading
        Using Templates to Show Off Your Photos
    Chapter 4: Publishing Your TikTok Video
        Adjusting Clip Size after Recording
        Adding Filters and Effects to Recorded Videos
        Adding Sound to Recorded Videos
        Adding Text and Stickers to Recorded Videos
        Publishing Your Video
    Chapter 5: Acclimating to TikTok Etiquette and Culture
        Becoming Familiar with TikTok Culture
        Speaking TikTok Jargon
        Knowing When to Like, Follow, or Share
        Winning Friends and Influencing People
        Understanding TikTok’s Rules
    Chapter 6: Staying Safe on TikTok
        Setting Up Your Account Privacy
        Keeping Your Children Safe
        Dealing with Bullies and Trolls
Part 2: Building Your TikTok Following
    Chapter 7: Looking at Your Profile Stats
        Understanding the Value of Followers
        Breaking Down Your Following, Followers, Likes, and Views
        Looking at Detailed Account Analytics
    Chapter 8: Creating Viral Content
        Understanding the TikTok Algorithm
        Identifying Trending Content
        Grabbing Your Viewers’ Attention
    Chapter 9: Reaching New Audiences with Advanced Features
        Duetting with Your Favorite Videos
        Stitching the End of a Video
        Livestreaming When You’re TikTok Famous
Part 3: Using TikTok as a Business Tool
    Chapter 10: Using TikTok to Grow Your Business
        Understanding How Your Business Fits with TikTok
        Knowing Your Audience and Competition
        Integrating TikTok into Your Funnel
        Creating Content That Sells
    Chapter 11: Understanding TikTok Analytics for Your Business
        Knowing Which Data Is Important
        Understanding TikTok Analytics
        Getting Data from Third-Party Tools
Part 4: The Part of Tens
    Chapter 12: My Ten Favorite TikTok Accounts
        Learning about ADHD with Catieosaurus
        Drawing with Dan Povenmire
        Following the Journey with Lexi McDonald
        Dancing with Bao Tran
        Interacting with Cheech & Chong
        Making Money with Trevin Peterson
        Sharing Pride with Josh Helfgott
        Getting Inspired with Shontez Davis
        Anchoring the News with Marcus DiPaola
        Learning about TikTok Trends with Jera Bean
    Chapter 13: Ten TikTok Business Accounts Doing It Right
        Sharing the News with The Washington Post
        Knowing Your Audience with Taco Bell
        Partnering with Dunkin’
        Dancing with Break the Floor
        Placing Product with Pop Sockets
        Playing Sports with the Utah Jazz Bear
        Recruiting Influencers with Bang Energy
        Entertaining with The Tonight Show Starring Jimmy Fallon
        Being Prepared with the American Red Cross
        Engaging Your Audience with Chipotle
    Chapter 14: Ten Ways to Grow Your Following
        Be Transparent and Vulnerable
        Stay Consistent
        Know Your Audience
        Include Your Community
        Build Up and Promote Others
        Engage Your Audience
        Be Entertaining
        Join Other Influencers
        Follow Similar Accounts
        Go Live
Index
About the Author
Connect with Dummies
End User License Agreement