TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media
- Length: 288 pages
- Edition: 1
- Language: English
- Publisher: Canbury Press
- Publication Date: 2021-09-30
- ISBN-10: 1912454793
- ISBN-13: 9781912454792
- Sales Rank: #148804 (See Top 100 Books)
‘A careful, detailed teardown of the people, culture and technology behind the world’s most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.’ – Azeem Azhar, Founder, Exponential View
‘TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it’s having.’ – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee
‘In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.’ – David Craig, Clinical Professor, USC Annenberg
‘It’s clear that Stokel-Walker’s strength is that he’s not just TikTok-literate, he’s TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.’ – Rui Ma, founder, Tech Buzz China
‘This book charts the story of an app on the rise that’s changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy… it breaks down some of the biggest questions for the future of work and culture.’ – Li Jin, Atelier Ventures
TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley’s dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok.
Do the concerns about TikTok’s Chinese ownership justify TikTok’s treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology?
In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing’s answer to Google, and finds out what has happened to its founder, Yiming Zhang.
TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world’s new tech order.
Title Page Contents Introduction PART I: THE DREAM OF A GLOBAL VIDEO APP 1: Haywire Servers 2: The Convention Centre, 2019 3: The First Global Chinese Platform 4: China Versus the World Creator Focus: Luca Gallone PART II: WELCOME TO BYTEDANCE 5: The Super App Store 6: The Importance of Memes 7: We Want Our Money 8: Acquiring Fame 9: Alex Zhu 10: An Easy Birth 11: Launch of TikTok 12: Paying for Popularity 13: Takeover of Musical.Ly Creator Focus: Anna PART III: THE GROWTH OF TIKTOK 14: The Secrets of Success 15: How We Use TikTok 16: Controlling the Ecosystem 17: Managing the Talent 18: Supporting the Community 19: Extra Money for Stars Creator Focus: Cumbermatch PART IV: INSIDE BYTEDANCE 20: Yiming Zhang’s Creation 21: Growing Pains 22: Flexing Celebrity with Arnie 23: Censorship: An East-West Divide Creator Focus: Sparks and Tarts PART V: CREATIVITY 24: Changing What Music Means 25: Doja Cat’s Story 26: TikTok Mash-Up 27: One Hit Wonders 28: The Convention Centre, 2020 Creator Focus: Grandad Joe PART VI: GEOPOLITICS 29: Growing Power 30: India Boom and Bust 31: End of Silicon Valley Dominance 32: Opposition Grows in the United States 33: Donald Trump Acts 34: Digging into the Data Creator Focus: Mackenzie Turner PART VII: THE FUTURE 35: Competition 36: Zhang Steps Back, ByteDance Races Forward 37: The Battle for Supremacy 38: Conclusion Acknowledgements Notes Also by Chris Stokel-Walker Copyright
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