The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- Length: 224 pages
- Edition: 1
- Language: English
- Publisher: Wiley
- Publication Date: 2023-03-21
- ISBN-10: 1119864747
- ISBN-13: 9781119864745
- Sales Rank: #759321 (See Top 100 Books)
Revolutionize your business with the power of marketplaces
In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce – and proving that traditional eCommerce is no longer enough. With The Online Marketplace Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.
Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll
How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers
With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
Cover Title Page Copyright Page Table of Contents Introduction: The Marketplace Imperative The Organization of This Book Our First Step Making the Marketplace Decision Before the Launch Operating the Marketplace Chapter 1 Our Marketplace Discovery Chapter Summary Chapter 2 Defining the Marketplace Opportunity for Retail Best Buy Canada – Stitching together stores and a marketplace Catch – From a website to a marketplace NBCUniversal – Driving retail with media Chapter Summary Chapter 3 The Marketplace Revolution Comes to B2B Toyota Material Handling – Transforming relationships Parts Town – Kinetic growth TradeSquare – A purpose-built B2B marketplace Chapter Summary Chapter 4 Designing Your Marketplace Strategy for Maximum Impact Assembling the Team Defining the Operations Teams Establishing Expertise Mapping Out the Shoppers’ Journey Building the Brand The Minimum Viable Ecosystem Hitting the Ground Running Chapter Summary Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond Reaching Every Stakeholder The Myth of Cannibalization The Change Management Challenge Recruiting and On-Boarding High-Quality Sellers The Dropship Question The Brand: Protecting and Enhancing It Getting the Word Out Chapter Summary Chapter 6 Feeding the Flywheel – Scaling Your Marketplace Assortment Strategy Seller Strategy Continual Improvement toward a High-Quality Seller Base Customer Strategy The Enduring Value of Brick-and-Mortar Privacy Marketplace Technology Internal Stakeholders International Expansion Chapter Summary Conclusion: The Marketplace Revolution Rolls On Acknowledgments Author Bios Index EULA
Donate to keep this site alive
1. Disable the AdBlock plugin. Otherwise, you may not get any links.
2. Solve the CAPTCHA.
3. Click download link.
4. Lead to download server to download.