The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology
- Length: 160 pages
- Edition: 1
- Language: English
- Publisher: Skyhorse
- Publication Date: 2021-12-14
- ISBN-10: 1510768424
- ISBN-13: 9781510768420
- Sales Rank: #1894377 (See Top 100 Books)
The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world.
Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow?
This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc’s branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.
Front Cover Half-Title Page Title Page Copyright Page Dedication Contents Author’s Note Introduction Part One: Meet Your Guide Blockchain and the problem of provenance If that’s blockchain, then what is an NFT? When I buy an NFT, what exactly am I buying? Where will my NFT “be” and how can I see it? So then how did we get from blockchain to NFT art? Are there any areas of controversy within crypto, blockchain, and NFTs? Now the ball is rolling . . . Part Two: An NFT . . . but what Kind of NFT Static or dynamic Static NFTs as part of a comprehensive branded environment Creating value for the client with a dynamic NFT Empowering artists, creators, and investors together Part Three: Paths Forward for The NFT Proof of work versus proof of stake Environmental impact NFTs will need to last Part Four: The Impact of NFTs Across Industries: What to Expect in The Years Ahead Musical artists Luxury fashion brands Sports teams and athletes Video games Cultural institutions and venues Charities, philanthropies, and nonprofits Virtual reality and augmented reality Beyond NFTs Real estate Travel and leisure Health care Government Supply chain Security and cybersecurity Insurance Big tech Part Five: New Opportunities for Investing Purchasing NFTs Investing in the businesses making NFTs possible Investing in the businesses that will incorporate NFTs Final questions: regulation Slow build, explosion, or slow fade? Final thoughts
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