Strategic Management of Technological Innovation, 6th Edition
- Length: 368 pages
- Edition: 6
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2019-01-22
- ISBN-10: 1260087956
- ISBN-13: 9781260087956
- Sales Rank: #1331521 (See Top 100 Books)
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Cover Title Copyright About the Authors Preface Acknowledgments Brief Contents Contents Chapter 1: Introduction The Importance of Technological Innovation The Impact of Technological Innovation on Society Innovation by Industry: The Importance of Strategy The Innovation Funnel The Strategic Management of Technological Innovation Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Part One: Industry Dynamics of Technological Innovation Chapter 2: Sources of Innovation The Rise of “Clean Meat” Overview Creativity Individual Creativity Organizational Creativity Translating Creativity Into Innovation The Inventor Innovation by Users Research and Development by Firms Firm Linkages with Customers, Suppliers, Competitors, and Complementors Universities and Government-Funded Research Private Nonprofit Organizations Innovation in Collaborative Networks Technology Clusters Technological Spillovers Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 3: Types and Patterns of Innovation Innovating in India: The Chotukool Project Overview Types of Innovation Product Innovation versus Process Innovation Radical Innovation versus Incremental Innovation Competence-Enhancing Innovation versus Competence-Destroying Innovation Architectural Innovation versus Component Innovation Using the Dimensions Technology S-Curves S-Curves in Technological Improvement S-Curves in Technology Diffusion S-Curves as a Prescriptive Tool Limitations of S-Curve Model as a Prescriptive Tool Technology Cycles Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 4: Standards Battles, Modularity, and Platform Competition A Battle for Dominance in Mobile Payments Overview Why Dominant Designs Are Selected Learning Effects Network Externalities Government Regulation The Result: Winner-Take-All Markets Multiple Dimensions of Value A Technology’s Stand-Alone Value Network Externality Value Competing for Design Dominance in Markets with Network Externalities Modularity and Platform Competition Modularity Platform Ecosystems Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 5: Timing of Entry UberAIR Overview First-Mover Advantages Brand Loyalty and Technological Leadership Preemption of Scarce Assets Exploiting Buyer Switching Costs Reaping Increasing Returns Advantages First-Mover Disadvantages Research and Development Expenses Undeveloped Supply and Distribution Channels Immature Enabling Technologies and Complements Uncertainty of Customer Requirements Factors Influencing Optimal Timing of Entry Strategies to Improve Timing Options Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Part Two: Formulating Technological Innovation Strategy Chapter 6: Defining the Organization’s Strategic Direction Tesla, Inc. in 2018 Overview Assessing the Firm’s Current Position External Analysis Internal Analysis Identifying Core Competencies and Dynamic Capabilities Core Competencies The Risk of Core Rigidities Dynamic Capabilities Strategic Intent Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 7: Choosing Innovation Projects Where Should We Focus Our Innovation Efforts? An Exercise Overview The Development Budget Quantitative Methods For Choosing Projects Discounted Cash Flow Methods Real Options Disadvantages of Quantitative Methods Qualitative Methods for Choosing Projects Screening Questions The Aggregate Project Planning Framework Q-Sort Combining Quantitative and Qualitative Information Conjoint Analysis Data Envelopment Analysis Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 8: Collaboration Strategies Ending HIV? Sangamo Therapeutics and Gene Editing Overview Reasons for Going Solo 1. Availability of Capabilities 2. Protecting Proprietary Technologies 3. Controlling Technology Development and Use 4. Building and Renewing Capabilities Advantages of Collaborating 1. Acquiring Capabilities and Resources Quickly 2. Increasing Flexibility 3. Learning from Partners 4. Resource and Risk Pooling 5. Building a Coalition around a Shared Standard Types of Collaborative Arrangements Strategic Alliances Joint Ventures Licensing Outsourcing Collective Research Organizations Choosing a Mode of Collaboration Choosing and Monitoring Partners Partner Selection Partner Monitoring and Governance Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 9: Protecting Innovation The Digital Music Distribution Revolution Overview Appropriability Patents, Trademarks, and Copyrights Patents Trademarks and Service Marks Copyright Trade Secrets The Effectiveness and Use of Protection Mechanisms Wholly Proprietary Systems versus Wholly Open Systems Advantages of Protection Advantages of Diffusion Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Part Three: Implementing Technological Innovation Strategy Chapter 10: Organizing for Innovation Organizing for Innovation at Google Overview Size and Structural Dimensions of the Firm Size: Is Bigger Better? Structural Dimensions of the Firm Centralization Formalization and Standardization Mechanistic versus Organic Structures Size versus Structure The Ambidextrous Organization: The Best of Both Worlds? Modularity and “Loosely Coupled” Organizations Modular Products Loosely Coupled Organizational Structures Managing Innovation Across Borders Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 11: Managing the New Product Development Process Scrums, Sprints, and Burnouts: Agile Development at Cisco Systems Overview Objectives of the New Product Development Process Maximizing Fit with Customer Requirements Minimizing Development Cycle Time Controlling Development Costs Sequential versus Partly Parallel Development Processes Project Champions Risks of Championing Involving Customers and Suppliers in the Development Process Involving Customers Involving Suppliers Crowdsourcing Tools for Improving the New Product Development Process Stage-Gate Processes Quality Function Deployment (QFD)—The House of Quality Design for Manufacturing Failure Modes and Effects Analysis Computer-Aided Design/Computer-Aided Engineering/Computer-Aided Manufacturing Tools for Measuring New Product Development Performance New Product Development Process Metrics Overall Innovation Performance Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 12: Managing New Product Development Teams Innovation Teams at the Walt Disney Company Overview Constructing New Product Development Teams Team Size Team Composition The Structure of New Product Development Teams Functional Teams Lightweight Teams Heavyweight Teams Autonomous Teams The Management of New Product Development Teams Team Leadership Team Administration Managing Virtual Teams Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Chapter 13: Crafting a Deployment Strategy Deployment Tactics in the Global Video Game Industry Overview Launch Timing Strategic Launch Timing Optimizing Cash Flow versus Embracing Cannibalization Licensing and Compatibility Pricing Distribution Selling Direct versus Using Intermediaries Strategies for Accelerating Distribution Marketing Major Marketing Methods Tailoring the Marketing Plan to Intended Adopters Using Marketing to Shape Perceptions and Expectations Summary of Chapter Discussion Questions Suggested Further Reading Endnotes Index
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