Start With Why
- Length: 256 pages
- Edition: R
- Language: English
- Publisher: Penguin Books
- Publication Date: 2011-01-01
- ISBN-10: 0241958229
- ISBN-13: 9780241958223
- Sales Rank: #1282398 (See Top 100 Books)
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Table of Contents
PART 1: A WORLD THAT DOESN’T START WITH WHY
1. Assume You Know
2. Carrots and Sticks
PART 2: AN ALTERNATIVE PERSPECTIVE
3. The Golden Circle
4. This Is Not Opinion, This Is Biology
5. Clarity, Discipline and Consistency
PART 3: LEADERS NEED A FOLLOWING
6. The Emergence of Trust
7. How a Tipping Point Tips
PART 4: HOW TO RALLY THOSE WHO BELIEVE
8. Start with WHY, but Know HOW
9. Know WHY. Know HOW. Then WHAT?
10. Communication Is Not About Speaking, It’s About Listening
PART 5: THE BIGGEST CHALLENGE IS SUCCESS
11. When WHY Goes Fuzzy
12. Split Happens
PART 6: DISCOVER WHY
13. The Origins of a WHY
14. The New Competition
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