Public Relations: The Profession and the Practice, 4th Edition
by Dan L. Lattimore Vice Provost for Extended Programs, Elizabeth L. Toth Associate Dean for Academic Affairs, Otis W. Baskin, Suzette T. Heiman
- Length: 432 pages
- Edition: 4
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2011-06-15
- ISBN-10: 0073512052
- ISBN-13: 9780073512051
- Sales Rank: #195656 (See Top 100 Books)
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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