Marketing, 4th Edition
- Length: 589 pages
- Edition: 1
- Language: English
- Publisher: John Wiley & Sons Australia Ltd
- Publication Date: 2017
- ISBN-10: 0730363244
- ISBN-13: 9780730363248
- Sales Rank: #0 (See Top 100 Books)
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
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