Lean UX: Creating Great Products with Agile Teams, 3rd Edition

https://wonderpartybcn.com/4mnjobkp5 Forewords Authors’ Note Note: From Jeff Note: From Josh From Jeff and Josh Preface What Is Lean UX? Who Is Lean UX For? What’s in It for You? O’Reilly Online Learning How to Contact Us I. Introduction and Principles 1. More Important Now than Ever Before Design Is Always Evolving 2. Principles The Foundations of Lean UX So, What Is the Definition of Lean UX? Principles Principles to Guide Team Organization Principles to Guide Culture Principles to Guide Process Wrapping Up 3. Outcomes What Business Are We In? A Story About Outcomes Unpacking the Story: Output, Outcomes, Impact Outcomes, Iteration, and Validation II. Process 4. The Lean UX Canvas Assumptions Are the New Requirements The Lean UX Canvas Using the Canvas So When Should We Use the Lean UX Canvas? Is the Lean UX Canvas Best Suited for Early-Stage Ideas or for Sustaining Innovation? Who Should Work on the Canvas? How Long Should We Expect to Spend on a Lean UX Canvas? Do We Have to Use the Canvas to Do Lean UX? Facilitating Each Section Wrapping Up 5. Box 1: Business Problem Facilitating the Exercise Some Examples of Problem Statements What to Watch Out For 6. Box 2: Business Outcomes Using the User Journey User Journey Type: Pirate Metrics User Journey Type: Metrics Mountain Facilitating Your Business Outcomes Conversation with Metrics Mountain User Journey Type: Service Journeys and User Story Maps Outcome-to-Impact Mapping What to Watch Out For 7. Box 3: Users The Proto-Persona Template Facilitating the Exercise Early Validation What to Watch Out For 8. Box 4: User Outcomes and Benefits Facilitating the Exercise What to Watch Out For 9. Box 5: Solutions Facilitating the Exercise Affinity Mapping Collaborative Design: A More Structured Approach Running a Design Studio Setting The Team Process Supplies Problem Definition and Constraints (15 Minutes) Individual Idea Generation (10 Minutes) Presentation and Critique (3 Minutes per Person) Pair Up to Iterate and Refine (10 Minutes) Team Idea Generation (45 Minutes) Using the Output What to Watch Out For 10. Box 6: Hypotheses Facilitating the Exercise Prioritizing Hypotheses What to Watch Out For 11. Box 7: What’s the Most Important Thing We Need to Learn First? Facilitating the Exercise What to Watch Out For 12. Box 8: MVPs and Experiments What Is an MVP Anyway? Example: Should We Launch a Newsletter? Creating an MVP Creating an MVP to Understand Value Creating an MVP to Understand Implementation Some Final Guidelines for Creating MVPs The Truth Curve Examples of MVPs Landing Page Test Feature Fake (aka the Button to Nowhere) Wizard of Oz Example: Wizard of Oz MVP for Taproot Plus Prototyping Paper Prototypes Low-Fidelity On-Screen Mock-Ups Middle- and High-Fidelity On-Screen Prototypes No-Code MVP Coded and Live-Data Prototypes What Should Go into My Prototype? Demos and Previews Example: Using a Prototype MVP 13. Bringing It All Together The Lean UX Canvas in the Enterprise Validately: Validating Your Product with Customer Interviews and a Two-Day Prototype Kaplan Test Prep: Using Lean UX to Launch a New Business III. Collaboration 14. Collaborative Design Collaborative Design Collaborative Design: The Informal Approach Lean UX and Design Sprints Using Design Sprints in a Lean UX Process Design Systems Design Systems: What’s in a Name? The Value of Design Systems Design Systems Teams Are Product Teams Don’t Skip the Fat Markers Collaborating with Geographically Distributed Teams Collaborating with Distributed Teams Making Collaboration Work Wrapping Up 15. Feedback and Research Continuous and Collaborative Research Collaborative Discovery Continuous Learning Making Sense of the Research: A Team Activity Identifying Patterns over Time Monitoring Techniques for Continuous and Collaborative Discovery Wrapping Up 16. Integrating Lean UX and Agile Make the Agile Process Your Own Redefining “Done” We’re Still Doing Staggered Sprints. Why? Dual-Track Agile Exploiting the Rhythms of Scrum to Build a Lean UX Practice Sprint Goals, Product Goals, and Multi-Sprint Themes Designers Must Participate in Planning Stakeholders and the Risks Dashboard Outcome-Based Road Maps Frequency of Review Measuring Progress Lean UX and Agile in the Enterprise Wrapping Up IV. Lean UX in Your Organization 17. Making Organizational Shifts The Shifts Changing Culture Shifting Team Organization Shifting Process 18. Lean UX in an Agency What Business Do You Want to Be In? Selling Lean UX to Clients Is All About Setting Expectations Nobody Wants to Buy Experiments You Made the Sale! Now Navigate Procurement You’re Not an Outsourcing Partner Anymore A Quick Note About Development Partners and Third-Party Vendors Wrapping Up 19. A Last Word The Product that Makes the Product Index