Intelligent Marketing: Employing New-Age Technologies
- Length: 324 pages
- Edition: 1
- Language: English
- Publisher: Sage Publications Pvt. Ltd
- Publication Date: 2021-03-17
- ISBN-10: 9353887097
- ISBN-13: 9789353887094
- Sales Rank: #0 (See Top 100 Books)
Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
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