Global Strategy, 5th Edition
- Length: 562 pages
- Edition: 5
- Language: English
- Publisher: Cengage Learning
- Publication Date: 2021-01-01
- ISBN-10: 0357512367
- ISBN-13: 9780357512364
- Sales Rank: #567931 (See Top 100 Books)
The world’s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today’s time-starved students in mind — present current topics in every chapter.
PART 1 Foundations of Global Strategy 1 Strategizing Around the Globe 2 Managing Industry Competition 3 Leveraging Resources and Capabilities 4 Emphasizing Institutions, Cultures, and Ethics PART 2 Business-Level Strategies 5 Growing and Internationalizing the Entrepreneurial Firm 6 Entering Foreign Markets 7 Making Strategic Alliances and Networks Work 8 Managing Competitive Dynamics PART 3 Corporate-Level Strategies 9 Diversifying and Managing Acquisitions Globally 10 Strategizing, Structuring, and Innovating Around the World 11 Governing the Corporation Globally 12 Strategizing on Corporate Social Responsibility PART 4 Integrative Cases Glossary Index of Names Index of Organizations Index of Subjects
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