Fundamentals of Sustainable Business: A Guide for the Next 100 Years, 2nd Edition

Length: 240 pages
Edition: 2
Language: English
Publisher: World Scientific Publishing Company
Publication Date: 2020-05-12
ISBN-10: 9811210268
ISBN-13: 9789811210266
Sales Rank: #5183807 (See Top 100 Books)

Fundamentals of Sustainable Business begins by briefly outlining the legacy of environmental and social failures that have arisen as a result of conventional business practices, and then describes the coalescence of a broad-based contemporary redesign of business that has been called “The Next Industrial Revolution”. Championing the long-term interests of business, community, and the natural world, the book’s vision of intelligent reformation is unlike any previous human endeavor.

The book synthesizes a diverse collection of movement components, including some original concepts, and provides a comprehensive and definitive source for understanding the emerging and complex phenomenon of sustainable business. This work challenges many long-held assumptions involving the relationship of the natural world and humankind as well as the fundamental approaches to business. Several current real-world business ventures that embody many of the proposed revisions are described. Without political bias, the second edition critiques the various emerging brands of sustainable business practices and provides the reader with a clear understanding of the essential design components that would provide the conceptual framework for a prosperous and healthy world for all generations of all species for all time.

Readership: Undergraduate and graduate level students, sustainable business practitioners, and those in business who are curious about sustainable business.

Contents
Preface
About the Author
Acknowledgments
Chapter 1 Houston, We Have a Problem
	1.1 Our Early Approach to Mounting Problems
	1.2 Our Problems Continue
	1.3 Early Visionaries and the Resistance to Change
	1.4 Do Current Free-Market Mechanisms Help?
	1.5 An Intelligent Beginning
	1.6 Are the Results Worth the Effort?
Chapter 2 Selecting a Design Consultant
	2.1 The Problem with Stewardship
	2.2 Naturally Our Best Foot Forward
	2.3 Pernicious Material Processes
	2.4 Nature’s Path of Production
	2.5 Two Closed-Loops into One
	2.6 Nature’s Energy Path
	2.7 Following Nature’s Energy Path
	2.8 Other Sun-Powered Opportunities
	2.9 Envision a Sun-Powered Human Society
	2.10 Cutting Our Nuclear Power Losses
	2.11 The Advantages of Local Energy Production
	2.12 Changing Energy Trends
	2.13 Innovations Solving Multiple Problems
Chapter 3 The Bull’s Eye
	3.1 The Triple Top Line
	3.2 Social Value — The Short Post on the Three-Legged Stool
	3.3 The Nature of the Movement
	3.4 High Stakes and New Takes
	3.5 How Do We Begin?
	3.6 No Single Silver Bullet
	3.7 The Better Part of Valor
	3.8 The Toyota Way
	3.9 Approaching the Bull’s Eye
	3.10 Intelligent Building Design
	3.11 Urgent Challenges, Appropriate Remedies
	3.12 Early Organizational Change
	3.13 The Scorecard
	3.14 A Helping Hand
	3.15 Staff Roles in the Transition
Chapter 4 Businesses Taking Care of Business
	4.1 United States For-Profit Companies
		4.1.1 New Belgium Brewery, Fort Collins, CO/Ashville NC — beer brewery
		4.1.2 New Seasons Market, Portland, OR — grocery stores
		4.1.3 Google, Mountain View, CA — internet information access
		4.1.4 Patagonia, Ventura, CA — outdoor performance clothing
		4.1.5 Timberland, Inc., Stratham, NH — footwear and outdoor clothing
		4.1.6 GoLite LLC, Seattle, WA — outdoor clothing and equipment
		4.1.7 Aveda, Blaine, MN — hair care, skin care, and makeup products
		4.1.8 Frito-Lay, Plano, TX — snack food production
		4.1.9 Burgerville, Vancouver, WA — fast food restaurants
		4.1.10 Metro Health Hospital and Village, Wyoming, MI — full service health-care facility
		4.1.11 Keurig Green Mountain, Burlington, MA — coffee, tea, and cocoa processor and distributor
		4.1.12 Wainwright Bank, Boston, MA — commercial bank (acquired in 2010 by Eastern Bank, Boston, MA)
		4.1.13 Bazzani Building, Grand Rapids, MI — commercial real estate development
		4.1.14 Interface, Inc., Atlanta, GA — soft-surface floor covering manufacturer
		4.1.15 Shaw Industries Group, Inc., Dalton, GA — full-service flooring manufacturing
		4.1.16 Herman Miller, Inc., Zeeland, MI — commercial office furniture manufacturer
		4.1.17 Steelcase Inc., Grand Rapids, MI — commercial office furniture manufacturer
	4.2 European For-Profit Companies
		4.2.1 Allianz SE, Munich, Germany — insurance and asset management
		4.2.2 Co-operative Banking Group, Manchester, United Kingdom — consumer cooperative
		4.2.3 Precious Woods, Zurich, Switzerland — sustainable timber harvesting
		4.2.4 Abengoa, Seville, Spain — energy and infrastructure
	4.3 Caribbean and South American For-Profit Companies
		4.3.1 Tiamo Resort, South Andros Island, Bahamas — sustainable tourist resort
		4.3.2 The Black Sheep Inn, Cotopaxi, Ecuador — sustainable tourist resort
	4.4 Australian For-Profit Companies
		4.4.1 Australian Gas Light Energy Limited, North Sydney, New South Wales — electric utility
	4.5 Asian For-Profit Companies
		4.5.1 East Japan Railway Company, Tokyo, Japan — rail mass transit
		4.5.2 Aeon Corporation, Chiba, Japan — large-scale, multi-product retail centers
		4.5.3 Sharp corporation, Sakai-ku, Taiwan — electronic communication, energy and information equipment and components, and home appliances
	4.6 Non-Profit Organizations
	4.7 Sustainable Business Forums
		4.7.1 West Michigan Sustainable Business Forum, Grand Rapids, MI
	4.8 Other U.S. Non-Profit Organizations
		4.8.1 Rocky Mountain Institute, Old Snowmass, CO — sustainable living systems instruction
		4.8.2 Sustainable Seattle, Seattle, WA — regional sustainable practices catalyst
		4.8.3 Business Alliance for Local Living Economies, San Francisco, CA — local-focused economies facilitator
		4.8.4 Colne Valley Regional Park, London, England — urban natural area advocate
		4.8.5 California Academy of Sciences, San Francisco, CA — scientific research and education
	4.9 Laying the Foundation
Chapter 5 Greasing the Cognitive Skids
	5.1 Connected on All Levels
	5.2 Field-Based Education
	5.3 Re-educate the Educators
	5.4 Obstacles for Education Reform
	5.5 The Operations Side of Education
	5.6 An Academic Case Study
	5.7 Research and the Movement
	5.8 The Interdisciplinary Aspect
	5.9 The Academic Program and Curricula
	5.10 Current Undergraduate Programs
	5.11 Graduate Programs
Chapter 6 Government Finally Gets It Right
	6.1 Not Repeating Mistakes
	6.2 Designing an Effective Sustainable Business Policy
	6.3 Reforming the Corporate Rules
	6.4 Operational Advances for the Government
Chapter 7 Healthy, Beautiful, Diverse, and Durable
	7.1 Your Home
	7.2 Transportation
	7.3 Your Retail Experience
	7.4 Formal Education
	7.5 Out on the Farm
	7.6 Your Workplace
Chapter 8 Falling Off the Log
	8.1 Recognizing the Threats
	8.2 Opportunistic or Altruistic
	8.3 An Aversion to Risk
	8.4 The Overwhelming Cost
	8.5 Indecent Exposure — TTL Value Fraud
	8.6 Pretenders and Emasculators
	8.7 The Six Essential Characteristics
		8.7.1 Triple top-line value production
		8.7.2 Nature-based knowledge and technology
		8.7.3 Products of service to products of consumption
		8.7.4 Solar, wind, geothermal, and ocean energy
		8.7.5 Local-based organizations and economies
		8.7.6 Continuous improvement process
	8.8 International Implications
Chapter 9 Getting Our Business Right
	9.1 Progress and Backslides
	9.2 A Long-Standing Controversial Obstacle
	9.3 Ethical Maturation
	9.4 Back to the Front
Bibliography
Index