Fighting Churn with Data
- Length: 350 pages
- Edition: 1
- Language: English
- Publisher: Manning Publications
- Publication Date: 2020-08-11
- ISBN-10: 161729652X
- ISBN-13: 9781617296529
- Sales Rank: #0 (See Top 100 Books)
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
Donate to keep this site alive
How to download source code?
1. Go to: https://www.manning.com
2. Search the book title: Fighting Churn with Data
, sometime you may not get the results, please search the main title
3. Click the book title in the search results
3. resources
section, click Source Code
.
1. Disable the AdBlock plugin. Otherwise, you may not get any links.
2. Solve the CAPTCHA.
3. Click download link.
4. Lead to download server to download.