Experiencing Design: The Innovator’s Journey
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.
Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.
Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
Cover Title Page Copyright Dedication Contents PART ONE: INTRODUCTION Chapter 1: How Design Shapes Us as We Shape Designs Chapter 2: Why Design Thinking Works PART TWO: THE DISCOVERY PROCESS Chapter 3: Immersion Chapter 4: Sensemaking Chapter 5: Alignment Chapter 6: Emergence PART THREE: THE TESTING PROCESS Chapter 7: Imagining Chapter 8: Learning in Action Chapter 9: Putting It All Together PART FOUR: DIFFERENT STROKES FOR DIFFERENT FOLKS Chapter 10: The Driver Chapter 11: The Influencer Chapter 12: The Analyst Chapter 13: The Supporter PART FIVE: THE DESTINATION Chapter 14: Personal Development Planning Chapter 15: Organizational Development Planning Appendices Notes Acknowledgments Index
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