Epic Content Marketing, 2nd Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web

Length: 368 pages
Edition: 2
Language: English
Publisher: McGraw Hill
Publication Date: 2023-02-27
ISBN-10: 1264774451
ISBN-13: 9781264774456
Sales Rank: #8753 (See Top 100 Books)

From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

New content models, structures, and opportunities
Content entrepreneurship, content mergers and acquisitions
Subscriptions and audience building
Team structure, importance of community, DAOs, and creator networks
Content options, NFTs, and discord servers
Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Cover
Title Page
Copyright Page
Dedication
Contents
Introduction
Acknowledgments
PART I Content Marketing—There and Back Again . . . and Again
    CHAPTER 1 What Is Content Marketing?
    CHAPTER 2 The History of Content Marketing
    CHAPTER 3 Why Content Marketing?
    CHAPTER 4 The Business Case for Content Marketing
    CHAPTER 5 Content Marketing: Interviews with Top Players
PART II Defining Your Content Niche and Strategy
    CHAPTER 6 The Six Principles of Epic Content Marketing
    CHAPTER 7 Content Is the Asset; Subscription Is the Goal
    CHAPTER 8 The Audience Persona
    CHAPTER 9 Defining the Engagement Cycle
    CHAPTER 10 Becoming the Leading Source for Your Customers
    CHAPTER 11 The Content Marketing Mission Statement
PART III Managing the Content Process
    CHAPTER 12 Building Your Editorial Calendar
    CHAPTER 13 Managing the Content Creation Process
    CHAPTER 14 Content Types
    CHAPTER 15 Finding Your Content Assets
    CHAPTER 16 The Content Platform
    CHAPTER 17 The Content Channel Plan in Action
PART IV Making Content Work
    CHAPTER 18 Rented Land for Content Marketing
    CHAPTER 19 Alternative Content Promotion Techniques
    CHAPTER 20 Measuring the Impact of Your Content Marketing
    CHAPTER 21 Using Data to Optimize Content Performance
    CHAPTER 22 AI and ML in Epic Content Marketing
    CHAPTER 23 The Creator Economy
    CHAPTER 24 The Importance of Community and Superfans
    CHAPTER 25 Selling Your Content Company
    CHAPTER 26 Buying a Media Company and Audience
PART V Web3
    CHAPTER 27 WTH Is Web3?
    CHAPTER 28 Social Tokens, NFTs, and the Metaverse
PART VI What’s Next?
    CHAPTER 29 The Future of Content Marketing
    CHAPTER 30 The Evolution of Your Epic Story
Index