Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments
- Length: 240 pages
- Edition: 1
- Language: English
- Publisher: Wiley
- Publication Date: 2022-12-13
- ISBN-10: 1119894174
- ISBN-13: 9781119894179
- Sales Rank: #532884 (See Top 100 Books)
The Data-Driven Guide for your Digital Transformation Payday
In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation―using research to get beyond the hype and uncover its real financial payback.
Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you.
You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts―and how to measure them―right from the start.
The book also includes:
- A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment
- Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback
An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
Cover Praise for Digital Transformation Payday Title Page Copyright Dedication Practitioner Foreword Academic Foreword Preface The Quest for Financial Impact: Four Years of Research Behind the Book Navigate the Hype: How to Read Digital Transformation Payday Acknowledgments PART I: Will Your Digital Transformation (Ever) Pay You Back? CHAPTER 1: The Bad and Good Reasons for Your Digital Transformation The Risk of Falling into the Digital‐Hype Trap The Beneficiaries (Hint: It's Not Necessarily Only You) CHAPTER 2: Why Digital Transformation Advice Can Get You Off the Payback Track What You Should Learn from Technology Payback Research Digital Maturity and Payback Are Not the Same CHAPTER 3: Digital Transformation Payday Five Key Elements of Digital Transformation Payback The Path to Payback Is Never as Linear as You Hope The Only Econometric Formulas You Need to Understand PART II: Five Key Elements Drive Digital Transformation Payback CHAPTER 4: Supply‐Side Catalysts Digital Technology Does Not Scale Without New Skills and Funding CHAPTER 5: Demand‐Side and Overarching Catalysts Demand‐Side Customer Needs Demand‐Side Workforce Expectations Demand‐Side Spending Patterns Overarching: Industry Barriers Are Blurring, Whether You Like It or Not CHAPTER 6: Reactants/Scope Core Business Digital Transformations Are Prone to Failure But Must Be Your Final Goal Digital‐Adjacent Businesses Will Never Be Family Without Proper Reintegration Digital Frontier Businesses Will Not Behave (the Way You Expect) CHAPTER 7: Reaction Mechanisms/Process Waterfall Is Not Dead Yet, But It's About to Be Retired The Light Side and the Dark Side of Agile Transformation Hybrid Transformation Is Complex, But You Must Face It as Reality CHAPTER 8: Outcomes Replicable References as a Proxy to Measure the So Far Unmeasured Operational KPIs Are Elusive, But Better Than Nothing The Journey to Financial KPIs Is Cumbersome But Worthwhile CHAPTER 9: Design/Strategy Why Good Strategy Is Now More Important Than Ever The Sense and Nonsense of Digital Strategy CHAPTER 10: End‐to‐End Example 1: Adjacent/Frontier Business Transformation Example 2: Core Business Transformation CHAPTER 11: “Smaller” Firm Excursus PART III: Three Predictors in Your Business That Influence Your Digital Transformation Payday CHAPTER 12: Some Groundwork for Prediction The Rifle: Digital Transformation and Market Capitalization The Shotgun: Digital Transformation and Future Earnings Some Tiny Steps Toward Causality Potential Predictors: Recognize Your Starting Point CHAPTER 13: Predictor Markets It Only Goes Upward (for Digital Transformation Replicable References) Not All Sectors Are Created Equal CHAPTER 14: Predictor Financials Financials Matter: You Are What You Are CHAPTER 15: Predictor Communications Sentiment Elasticity Details: “Always Look at the Bright Side of Life” (Monty Python) Quantification‐Level Elasticity Details: “Money for Nothing” (Dire Straits) or “One Moment In Time” (Whitney Houston)? CONCLUSION: How to Keep Your Digital Transformation Paydays ComingHow to Keep Your Digital Transformation Paydays Coming A Checklist to Speed Up Your Digital Transformation Payday Loop It Is Not Over: Exponential Technologies Are Next PART IV: The Science Behind the Book APPENDIX A: A Lazy Reader's Guide to Key Digital Transformation Definitions from Practice and Science APPENDIX B: How to Measure Digital Transformation Efforts in Annual Reports with Dictionary‐Based Automated Textual Analysis APPENDIX C: How to Compile a Unique Financial Database of More than 20,000 Annual Reports APPENDIX D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (NLP) APPENDIX E: How to Link Digital Transformation and Value with the Residual Income Valuation Model APPENDIX F: Supplementary Analytics for the Fearless The Orthoforest Causal Estimate Approach Indications for Causality Do Industries Matter? References About the Author Index End User License Agreement
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