Destination Animation: How smart marketeers convey complex messages memorably

Length: 186 pages
Edition: 1
Language: English
Publisher: Rethink Press
Publication Date: 2021-10-11
ISBN-10: 1781336342
ISBN-13: 9781781336342
Sales Rank: #0 (See Top 100 Books)

Animate your marketing potential!

Dynamic digital marketing can make all the difference between a successful business and a company in decline. Destination Animation is the one-stop resource for smart marketing professionals and business owners who need to boost marketing potential and shine a light on their business.

Read this book to help you:

Enhance your marketing output with the power of animation
Find the best animation studio to suit your marketing needs and achieve your goals
Understand why an accurate brief is crucial for your business – and learn how to write one
Unleash the potential of animated marketing to propel your business towards success
Get the best return on investment

Front Cover
Title Page
Copyright Page
Dedication
Contents
Foreword
Introduction
Part One The New (Visual) Jingle
    1 Why Animation Is A Phenomenal B2B Tool
        Your guide to B2B animation
        What to expect when commissioning an animation
        Summary
    2 Styles Of Animation
        Traditional animation
        2D animation
        3D animation
        Motion graphics
        Stop motion
        AR animation
        VR animation
        Summary
    3 Which Animation Style?
        Character-based explainer videos
        Software or app demo
        Icon-style explainer video
        Infographic-style explainer video
        Product visualisation animations
        How will you use your animation?
        Summary
    4 B2B Marketing’s Indispensable Tool
        Why animation has become a vital tool
        Benefits of animation for marketing and sales
        Animation for specific industries
        Summary
Part Two Plan
    5 A Guide To Business Animation
        The briefing process
        Desktop research
        Where to start
        Summary
    6 Mood
        Mood board
        Script
        Storyboard
        Summary
Part Three Produce
    7 Visuals
        Animatic
        Style frame
        Asset design and creation
        Motion
        Summary
Part Four Publish
    8 The Technical Elements
        Sound effects and music
        Rendering
        Editing
        Compositing
        Exporting
        Summary
    9 Placement
        Distribution
        Animated presentations
        Summary
    10 The Future Of Animation
        AR
        VR, mixed reality (MR) and extended reality (XR) 157 The new normal
        Summary
Conclusion
Notes
Acknowledgements
The Author