Design Better and Build Your Brand in Canva: A beginner’s guide to producing professional branding, marketing, and social content for businesses
- Length: 298 pages
- Edition: 1
- Language: English
- Publisher: Packt Publishing
- Publication Date: 2023-01-13
- ISBN-10: 1800569335
- ISBN-13: 9781800569331
- Sales Rank: #1047923 (See Top 100 Books)
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time
Key Features
- Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner
- Learn to create presentations, as well as video and animated social media posts
- Discover the features of Canva to help you save time, including the brand kit, quick create and templates
Book Description
If you’re constantly frustrated by how long it takes to create a design in Canva, then you’ve come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva.
You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more.
By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
What you will learn
- Understand the fundamental capabilities and features of Canva
- Create a brand kit and understand what makes a good brand
- Develop effective graphics to aid in increasing visibility on social media platforms
- Follow step-by-step tutorials to create stunning designs
- Create a branded logo and learn about trademark and copyright guidelines
- Discover a world of color combinations, contrasts, and meanings for your brand
- Explore the fundamental design principles
- Use videos, animation, and sounds in social graphics for your designs
Who this book is for
This book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.
Cover Title page Copyright and Credits Contributors Foreword Table of Contents Preface Part 1: Getting Started, Templates, and Features Chapter 1: Setting Up Canva on Desktop and Mobile Technical requirements What is Canva? Free versus Pro – what’s the difference? Canva Free benefits Canva Pro benefits Setting up your Canva account Using the mobile version of Canva Setting up folders for organization Creating folders Scheduling content with the Content Planner Creating and scheduling a post Other ways to schedule and post Summary Chapter 2: Discovering and Editing Templates Finding and editing your templates Changing the colors Changing images on a template Changing the text and font Starting and finding your designs Finding your designs Using lines and shapes Lines Shapes Text effects and fonts The difference between sans serif and serif fonts Curved text Summary Chapter 3: Tools and Features for Using Elements and Images Adding elements into the mix Editing my chosen element Being keyword specific Element collections Adding and editing images Smartmockups Shadows Frames Changing the background Summary Chapter 4: Designing Eye-Catching Graphics through Useful Features Grouping elements Aligning and spacing text Rulers and margins for print Locking elements Changing the transparency Resizing your designs Positioning elements front to back The Background Remover tool Summary Part 2: Creating Your Brand and Design Tips Chapter 5: Exploring the Awesome Creative Tools for Branding Understanding the basics of a brand The importance of consistency Canva’s awesome color generator tool Discovering Canva’s fonts How to create your brand kit Creating your brand kit with Pro Create your brand kit with a free account Understanding copyrights and trademarks Licenses and copyright Templates Trademarks Summary Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs Adding gradients to achieve depth Using the Quick Create feature Using grids for quick, effective designs Creating with frames Creating graphs for your documents Graphs Tables Summary Chapter 7: Five Graphic Design Principles You Need to Know Contrast Color Size Typography (or font) Balance Hierarchy Alignment Repetition Summary Part 3: Let’s Get Creating Chapter 8: Creating Your Perfect Logo Creating a logo in Canva and using templates Brand guidelines for logos Using icons, text, and basic shapes in logos Content you cannot trademark Creating different logo versions Summary Chapter 9: Making Social Media Graphics with Canva Creating a profile frame Creating a Facebook banner Groups and page banners Creating an animated Instagram story Adding animation using the Canva features option Adding animated elements Creating a business card Creating a magazine or leaflet advert Summary Chapter 10: Leveraging Video and Animation within Your Business Marketing Creating presentations How to add and edit audio How to add and edit video How to add animation Recording direct into Canva Summary Chapter 11: Downloading and Sharing Your Designs How to download a design How to share your design Linking to social media Creating clickable links Apps you can connect to Canva How to create a QR code Summary Chapter 12: Tips and Tricks for Printing Printing templates Margin Print bleed Crop marks and bleed Flatten PDF Color Profile Designing multi-page documents for print PDF editing and printing Printing directly through Canva Summary Index Other Books You May Enjoy
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