Blogging All-in-One For Dummies, 3rd Edition
- Length: 768 pages
- Edition: 3
- Language: English
- Publisher: For Dummies
- Publication Date: 2023-04-04
- ISBN-10: 1119989019
- ISBN-13: 9781119989011
- Sales Rank: #1585617 (See Top 100 Books)
Blog with the best of ‘em!
If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You’re ready to start blogging, so let Dummies show you the way!
- Perfect your blog idea and choose the best platform for you
- Get people to read your blog through search engine optimization and social media promotion
- Learn about the latest trends in the blogosphere
- Make money from your blog with creative monetization ideas
Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.
Title Page Copyright Page Table of Contents Introduction About Blogging All-in-One For Dummies Foolish Assumptions What You Don’t Have to Read How This Book Is Organized Book 1: Entering the Blogosphere Book 2: Niche Blogging Book 3: Corporate and Non-Profit Blogging Book 4: Figuring Out Blogging Platforms Book 5: Blogging Tools Book 6: Promoting and Growing Your Blog Book 7: Making Money from Your Blog Book 8: Moving Beyond Writing Blog Posts Glossary Icons Used in This Book Beyond the Book Where to Go from Here Book 1 Entering the Blogosphere Chapter 1 Joining the Blogosphere Getting to Know the Blogosphere In the beginning Blogs today What is a blog? Finding and Reading Blogs Why read other blogs? Finding blogs Blog search engines Additional ways to locate blogs Understanding Why People Blog Blogging for fun Blogging for networking Blogging for exposure Blogging for business Blogging for branding Deciding to Start a Blog Blogging benefits Blogging repercussions Blogging success secrets Setting your goals Chapter 2 Preparing to Start and Write a Blog Choosing a Topic Reviewing popular blog topics Determining the best topic for your blog Blog about a topic you love Blog about a topic you like discussing with other people Blog about a topic you enjoy researching Going broad or staying focused Finding Your Voice Selecting Suitable Topics Deciding what to write about Knowing what not to write about Writing Great Blog Posts Writing meaningful and interesting content Staying consistent Being honest Citing sources Using images Writing for the web Understanding Types of Blog Posts Avoiding Blogger’s Block and Finding Blog Post Ideas Determining How Often to Publish Blog Posts Following Blogging Trends Chapter 3 Blogging Basics Launching Your Blog Quickly Choosing a Domain Name Understanding the types of domain names and extensions Creating a domain name and making sure it’s available Buying a domain name Identifying the Basic Elements of a Blog Homepage About or profile page Posts Comments Categories or labels Sidebar Header Footer Blogroll or links Trackbacks, backlinks, and pingbacks Tags Template or theme Chapter 4 Blogging Best Practices Avoiding Blogging Don’ts Don’t plagiarize Don’t commit libel against someone or something Don’t spam through comments Don’t publish spammy posts Don’t steal bandwidth Providing Attribution Understanding Copyright and Fair Use Using Creative Commons Licenses Disclosing Your Policies Creating a comment policy Disclosing paid content Writing a privacy policy Developing a Terms and Conditions of Site Use page Book 2 Niche Blogging Chapter 1 Understanding Niche Blogging Determining What Makes a Niche Blog Understanding what a niche blog is Differentiating what a niche blog is not Visiting Niche Blogs Petals to Picots Six Suitcase Travel Small Biz Survival The Purse Blog 67 Mustang Blog Finding Out What Makes Niche Blogs Successful Benefiting from the Positives of Niche Blogging Loyal readers and community Less competition Long-tail search engine optimization Opportunities beyond the blog Targeted advertising opportunities Identifying the Drawbacks to Niche Blogs Lower traffic and a smaller audience The startup curse The disappearing niche Fewer advertising opportunities Chapter 2 Benefiting from a Niche Blog Approach Finding Your Focus and Keeping It Generating Traffic and Capturing an Audience Search engine optimization Link benefits Organic growth Establishing Yourself as an Expert Gaining Online Exposure Networking with Other People in Your Niche Branching Out Beyond Your Blog Chapter 3 Choosing Your Niche Determining Your Niche Blogging Goals Building your expertise Sharing your passion Offering your opinion and sharing your knowledge Networking and building relationships Making money Identifying Niches That Might Work for You Determining the Audience Potential for a Niche Blog Researching existing niche blogs Google Alerts Social media searches Performing keyword searches Google search Google Trends Chapter 4 Writing for Your Niche Creating Content Writing different types of posts Choosing your voice and style Linking Finding inspiration for new content Branding Your Blog Networking and Commenting Creating Off-Blog Content for Your Niche Blog Email campaigns Newsletter subscriptions E-books and printables Social networking and content sharing YouTube videos Facebook and LinkedIn groups and pages SlideShare presentations Flickr Self-published books Book 3 Corporate and Non-Profit Blogging Chapter 1 Starting a Business Blog Revealing Why Organizations Blog Finding Companies That Do It Right Southwest Airlines Dell John Deere Disney Parks Compassion International Benefiting from a Corporate or Non-Profit Organization Blog Building an online presence Marketing and publicity Brand building Customer relations versus customer service Employee retention Employee referrals and new hiring Knowledge, experience, and expertise Search engine optimization Chapter 2 Developing a Blog Plan Researching the Competition Finding business blogs to benchmark Differentiating your organization’s blog from the competition Understanding Your Readers and Delivering Content They Want Setting blog goals and purpose Determining tone Finding your customers online Weighing cost and benefit of communities and forums Researching what consumers talk about and want from your blog Getting involved in the online conversation Answering consumer demand with meaningful content Driving consumers to your blog Creating a Blog Marketing Strategy Setting long-term goals Developing short-term promotional campaigns Jumping on advertising opportunities Branding across social media Blogging with Multiple Writers Keeping a consistent voice Developing a team blog Choosing a team blogging application Chapter 3 Choosing Bloggers Knowing When You Need Outside — or Inside — Help Knowing the Skills to Look for When Hiring a Blogger Confirming blogging experience Assessing ability to use blogging applications and tools Checking writing skills Taking advantage of social personality Understanding search engine optimization Existing social networking experience Demonstrating knowledge about finding and attracting visitors to your blog Showing self-motivation and dependability Understanding your business or industry Publicizing Your Open Blogger Job Hiring a Blogger Defining employment status Establishing a pay model Defining Blogger Guidelines Writing a Style Guide Crafting title guidelines Including body guidelines Highlighting additional tasks, tools, and features Training Bloggers Communicating and Collaborating with Bloggers Knowing what to communicate and why Using tools for communication and collaboration Chapter 4 Writing an Organization’s Blog Discovering the Types of Corporate and Non-Profit Blog Posts Turning a Business Blog into a Direct Sales Tool Discovering Tips for Business Blog Success Avoiding Things Blog Readers Don’t Like Avoiding a blog that reads like an employee manual Humanizing an impersonal tone Uncovering a blog that lacks transparency Ditching the corporate rhetoric Skipping PR posts with no real content Engaging with Your Audience Providing content the audience wants Responding to readers in a timely manner Encouraging comments Solving reader problems Making the audience feel special or exclusive Creating relationships with key influencers Leveraging word-of-mouth marketing Chapter 5 Keeping Yourself and Your Organization Out of Trouble Learning Rules and Laws Following blogosphere rules Staying within the law Maintaining private information Knowing when to hold your tongue Responding to Negative Comments and Attacks Ignoring the negative Defending the business Engaging the source and audience Understanding Search Engine Reputation Management (SERM) Responding to and acknowledging mistakes Burying the untrue or reputation threats Building an audience of brand advocates and brand guardians Using SERM techniques Book 4 Figuring Out Blogging Platforms Chapter 1 Choosing a Blogging Platform Getting Familiar with How Blogging Applications Work Defining Hosted and Self-Hosted Solutions Hosted blog Self-hosted blog Considering the Types of Blog Hosts Finding and Choosing a Web Host for a Self-Hosted Blog Comparing web hosts Identifying popular web hosts for self-hosting your blog Selecting a web host Chapter 2 Finding the Right Blogging Platform Determining Your Goals and Needs Growing your blog Customizing your blog Branding your blog Maintaining your blog Investing money into your blog Making money from your blog Blogging with multiple authors Taking a Look at the Most Popular Blogging Platforms WordPress.com WordPress.org Blogger Squarespace Tumblr Comparing Popular Blogging Platforms Considering Other Blogging Platforms LinkedIn Medium Jekyll Weebly Drupal Joomla! Write.as Choosing the Right Blogging Platform for You Chapter 3 Taking a Look at WordPress Finding Out What WordPress Is Understanding the Two WordPress Options Checking out the differences Choosing between WordPress.com and WordPress.org Creating a Free Blog at WordPress.com Installing WordPress.org Reviewing the WordPress Dashboard Configuring Settings Profile General settings Reading settings Discussion settings Privacy settings Permalink settings Understanding Widgets Personalizing Your Blog Themes Add new themes Editor Choosing a theme Finding themes Publishing a Post Making Sense of WordPress Plugins Getting Help and Finding Resources Chapter 4 Using Google Blogger Discovering Blogger Creating a Free Blog at Blogger.com Reviewing the Blogger Dashboard The Blogger dashboard main page Account link New Post button Posts button Stats button Comments button Earnings button Pages button Layout button Theme button Settings button Reading List button Configuring Settings Profile Basic settings Privacy Permissions Posts Comments Email Formatting Meta Tags Personalizing Your Blog Changing the fonts and colors used on your blog Finding and choosing themes Understanding Blogger Gadgets Publishing a Post Getting More Advanced Getting Help and Finding Resources Chapter 5 Understanding Medium Finding Out about Medium Discovering Medium’s best qualities Understanding Medium’s downsides Creating a Medium Account Participating in Medium for free Paying for a Medium account Creating a Blog with Medium Configuring your Medium settings Profile Design Audience development Email settings Connections Publishing a post Finding Success as a Medium Writer Following best practices Avoiding getting suspended Being curated Writing for publications Engaging with the community Monetizing Your Medium Blog Taking advantage of affiliate programs Participating in Medium’s Partner Program Chapter 6 Blogging with Wix Checking Out Wix Understanding what’s great about Wix Looking at the downside of Wix Creating a Free Blog with Wix Personalizing Your Wix Blog Touring the Website Editor Add Elements Add Section Pages and Menu Site Design Add Apps My Business Media Content Manager Editing directly on your site Reviewing the Wix Dashboard Getting to Know the Dashboard Tools Managing your personal profile Configuring blog settings General settings Communications settings Advanced settings Diving into the blog menu Publishing a Post Book 5 Blogging Tools Chapter 1 Optimizing for Search Engines Understanding SEO Basics Finding SEO Tools Staying on top of SEO news Plugging in for better SEO Utilizing keyword tools Interpreting Keywords Doing keyword research Exploring keyword search tools Using keywords Demystifying Long-Tail SEO Writing SEO-Friendly Blog Posts Building Relationships to Boost Search Rankings Understanding Google Search Results Avoiding SEO Don’ts Using the NoFollow Tag Considering Search Engine Reputation Management Chapter 2 Measuring Blog Performance Making Sense of Web Analytics Defining web analytics terms Knowing what to track Choosing a Web Analytics Tool Google Analytics Google Search Console MonsterInsights Matomo Semrush Hotjar Mixpanel Crazyegg Clicky Finteza Chartbeat Using Your Blog Data Harnessing the power of referrer statistics Publishing content similar to popular content Timing post publishing for high-traffic days Identifying keywords Finding underperforming content Calculating online marketing results Keeping Perspective Understanding web analytics limitations Remembering not to sweat the numbers Chapter 3 Enhancing Content Asking the Question with Quora Asking a question Reading what’s popular Harnessing Social Buzz with BuzzSumo Sizing Up the Competition Writing Great Titles Creating with Portent Finding ideas with HubSpot Riding the Trends Trending on Twitter Exploring on LinkedIn Browsing Google Trends Building in Keywords Writing with Keyword Tool Optimizing with Yoast Checking Your Readability Editing with Hemingway Proofing with Grammarly Chapter 4 Staying Organized Collecting Your Content Components Gathering with Dropbox Filing in Google Drive Formulating Tasks Todoist Monday.com Scheduling Your Work Managing Your Time E.ggTimer Toggl Freeing Yourself from Distraction Google Docs WordPress Distract-Free Editor Book 6 Promoting and Growing Your Blog Chapter 1 Secrets to Blogging Success Writing Well Writing Often Being Organized Building Links Link baiting Using Google Trends for short-term traffic boosts Using Twitter to find hot blog topics Committing the Time Streamlining Tasks Having Passion Socializing and Supporting Reading More than Writing Being Comfortable with Technology Having Patience Chapter 2 Building Community Responding to Comments Posting Comments on Other Blogs Handling Comment Moderation Linking and Creating Trackbacks, Backlinks, and Pingbacks Inviting Guest Bloggers Going Beyond the Blogosphere Chapter 3 Social Networking Defining Social Networking Finding Popular Social Networking Sites Friending with Facebook Facebook benefits Facebook blog promotion Influencing on Instagram Connecting on LinkedIn LinkedIn benefits LinkedIn blog promotion Microblogging on Twitter Twitter hashtags Community retweets Reaching a new audience with TikTok Connecting via videos on YouTube Sharing content on Pinterest Using Social Networking Sites to Boost Blog Traffic Leaning on Social Media Scheduling Tools Avoiding Social Networking Don’ts Chapter 4 Distributing Content Sharing Content by Email Building with Buzzstream Reaching with ConvertKit Distributing with Mailchimp Emailing with Constant Contact Plugging in with Thrive Leads Creating with Aweber Organizing with Goodbits Syndicating Content Sending out content with Feedblitz Speedy RSS with New Sloth Utilizing syndication with Rapid Feeds Curating Content Getting social with Listly Digging in with Digg Sharing with Social Media Spreading the word with Click to Tweet Scheduling with MeetEdgar Chapter 5 Inviting or Being a Guest Blogger Understanding Guest Blogging Defining Your Goals Being a Guest Blogger Writing a guest blog post Choosing blogs to write guest posts for Making your pitch Following up after your post is published Inviting Guest Bloggers to Write Posts for Your Blog Benefits of accepting guest bloggers on your blog Finding guest bloggers for your blog Setting guidelines for guest bloggers Tracking the results Repaying the favor Separating spam guest post requests from legitimate ones Book 7 Making Money from Your Blog Chapter 1 Blog Advertising Determining Your Goals Deciding to Publish Ads on Your Blog Reviewing Types of Ads Setting Earnings Expectations Keeping Ethics and Legalities in Mind Tips for Advertising Success Chapter 2 Publishing Advertising Understanding the Different Types of Advertising Fitting in with contextual ads Inserting ads with text link advertising Counting pageviews with impression-based advertising Taking advantage of feed and email advertising Benefiting From Each Ad Type Getting the most benefit from contextual ads Knowing the positives of text link ads Looking at the positives of impression-based ads Prospering with feed and email advertising Recognizing the Negatives of Each Ad Type Exposing the negatives of publishing contextual ads Uncovering the negatives of text link ads Reviewing the problems with impression-based ads Uncovering the negatives of feed and email ads Knowing Where to Find Advertising by Type Finding popular contextual ad programs Google AdSense Media.net Propeller Ads Vibrant Finding popular text link ad programs Infolinks LinkWorth Skimlinks Finding popular impression-based ad programs Mediavine Revcontent AdMaven Finding popular feed ad options BuySellAds FeedBlitz Chapter 3 Making Money with Affiliate Marketing Understanding Affiliate Marketing Benefiting from Affiliate Marketing Knowing the Problems with Affiliate Marketing Making Affiliate Marketing Work on Your Blog Finding Popular Affiliate Marketing Programs Exploring direct affiliate programs Amazon Associates eBay Partner Network Bluehost Walmart Creator Understanding third-party-managed affiliate programs Rakuten Advertising Commission Junction Skimlinks ShareASale Chapter 4 Publishing Sponsored Posts Discovering Sponsored Content Understanding why bloggers like sponsored content Exposing potential drawbacks of sponsored content Publishing Sponsored Content Safely Providing full disclosure Using the NoFollow HTML tag Staying relevant and useful Connecting with Sponsored Content Opportunities Finding sponsored content networks Clever Linqia TapInfluence Acorn Izea Being included in sponsored campaigns Chapter 5 Monetizing with Social Commerce Defining Social Commerce Selling for yourself Selling for a client Building Your Brand Maintaining consistency Growing your community Inviting brand partnerships Cashing in with Influencer Marketing Participating in affiliate programs Providing discount codes Collaborating through social media takeovers Signing up for product collaborations and endorsements Benefiting from Print-on-Demand Merchandising Reviewing considerations before jumping in Taking a look at print-on-demand options CafePress Zazzle Other options Participating in Existing eCommerce Crafting with Etsy Making money with eBay Leveling Up with Paywalls Chapter 6 Selling Ad Space Directly Choosing to Sell Direct Ads Selecting Types of Ads to Sell Researching Similar Blogs in Size and Topic Developing a Rate Sheet Accepting Payments Promoting Ad Space for Sale on Your Blog Using a Third Party to Facilitate the Ad Sales Process Chapter 7 Benefiting from Indirect Monetization Opportunities Requesting Payment for Guest Blogging Services Booking Speaking Engagements Offering Consulting Services Writing for Other Publications Asking for Donations Using Licensed or Ad-Supported Syndication Accepting Job Offers Self-Publishing Offline and Online Content Book 8 Moving Beyond Writing Blog Posts Chapter 1 Painting a Picture with Visual Content Understanding the Importance of Visual Content Planning a Visual Content Strategy Keeping consistent branding with unified visuals Creating visual content that works for social media Pinterest Instagram Facebook Creating Powerful Visual Content for Your Blog Getting to know the different types of visual content on your blog Infographics Quotes GIFs Slideshows Graphs and Charts Photographs Memes Illustrations Flipbooks Video Cartoons and Comics Printables Utilizing available visual content tools Death to the Stock Photo Vecteezy Skitch Meme Generator Canva Gimp Infogram Unsplash Photovisi Shutterstock Picmonkey Snappa Giphy TouchRetouch Quozio Easelly Landscape Chapter 2 Reaching Your Audience with Video Content Benefits of Creating Video Content Deciding to Include Video Content in Your Blog Strategy Introducing Popular Video Content Platforms YouTube TikTok Instagram Preparing to Create Video Content Finding the tools you need Animoto Powtoon Adobe Premiere Clip Loom Planning video content Picking a topic Planning the video Lighting considerations Setting up sound Editing the video Remembering laws and rules Promoting Your Video Content Chapter 3 Getting Social with Social Media Understanding How Social Media Amplifies Your Blog Making the case for social media Addressing social media concerns Getting to Know the Most Popular Social Media Platforms Twitter Facebook Instagram Pinterest TikTok YouTube LinkedIn Introducing Social Media Tools for Bloggers Chapter 4 Creating a Podcast Getting the Scoop on Podcasts Discovering Why Podcasts Are Popular Determining Whether Podcasting Is Right for You Finding the Equipment You Need Audacity GarageBand Further options Strategizing and Creating Your Podcast Setting goals for your podcast Picking your podcast subject matter Considering your audience Selecting your voice Identifying your podcast format Recording your podcast Editing your podcast Testing, analyzing, tweaking, and learning more Finding an Online Home for Your Podcast Hosting your podcast Distributing your podcast Apple Podcasts Spotify Amazon Music Stitcher TuneIn Publicizing Your Podcast Index EULA
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