97 Things Every UX Practitioner Should Know: Collective Wisdom from the Experts
- Length: 250 pages
- Edition: 1
- Language: English
- Publisher: O'Reilly Media
- Publication Date: 2021-07-20
- ISBN-10: 1492085170
- ISBN-13: 9781492085171
- Sales Rank: #506362 (See Top 100 Books)
Tap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful tips, you’ll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice.
Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what’s important, which practices they should know deeply, or what approaches aren’t helpful at all. With these 97 concise tips, editor Daniel Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers.
- “Bring Themes, Not Interview Questions to Exploratory Research”–Shanti Kanhai
- “Design for Content First”–Marli Mesibov
- “Design for Universal Usability”–Ann Chadwick-Dias
- “Be Wrong on Purpose”–Skyler Taylor
- “A Diverse Participant Recruit Is Critical to Authentic User Research”–Megan Campos
- “Put On Your InfoSec Hat to Improve Your Designs”–Julie Meriden
- “Boost Your Emotional Intelligence to Move from Good UX to Great”–Priyama Barua
Preface Permissions O’Reilly Online Learning How to Contact Us Acknowledgments I. Career 1. Boost Your Emotional Intelligence to Move from Good to Great UX Priyama Barua 2. Your Worst Job May Be Your Best Learning Experience Taylor Kostal-Bergmann Start Small and Focus on Building Trust Diversify Your Skill Set Get Organized and Say No 3. You’re Never Done Learning Andrew Wirtanen Make Time Be Selective Refine Your Routine Share 4. So You Want to Be a UX Consultant Eva Kaniasty 5. Master the Art of Storytelling Reena Ganga 6. Understand and Speak the Language of Business Dwayne Hill 7. Expand Your Network Through Community Involvement Jen McGinn 8. Amplify Your Value by Finding Advocates Outside Your Team Catherine Dubut 9. Design Mentorship Is a Lifelong Commitment Kristian Delacruz Remember that Past Experience Is Valuable Be a Cheerleader Build a Lifelong Relationship Reach Out First Be Human 10. Create a Design Portfolio that Gets Results Shanae Chapman II. Strategy 11. User Experience Extends Beyond the Digital Realm Frances Close 12. Know the Difference Between Experience Mapping and Journey Mapping Darren Hood Let’s Level Set Alignment and Challenges Takeaways and Reminders 13. Design Customer Experiences, Not Features Gail Giacobbe 14. Create a Truly Visible UX Team Sonia V. Weaver 15. Thinking About the Future Is Important for Any Design Process Liz Possee Corthell 16. Implement Service Design in Your Practice Eduardo Ortiz Research Plan Apply III. Design 17. Don’t Forget About Information Architecture Joe Sokohl 18. When Prototyping, Consider Both Visual Fidelity and Functional Fidelity Chris Callaghan 19. See Beyond the “Average” User Hillary Carey 20. Work Together to Create Inclusive Products Al Lopez 21. Advocate for Accessibility Holly Schroeder 22. Design for Universal Usability Ann Chadwick-Dias 23. Inclusive Design Creates Products that Work for Everyone Christopher S. LaRoche 24. Define What Your Design Does Not Do Georgiy Chernyavsky 25. Use Design Goals to Make Design Decisions Explainable and Defendable Helmut Degen 26. Think Synthetically to Design Systematically Drew Condon 27. Best and Last Impressions Are Lasting Impressions Andrea Mancini 28. Follow These Principles of Gestalt for Better UX Designs Erin Malone 29. Use Visual Design to Create an Eye Track Kevin Lynn Brown 30. Use Object Mapping to Create Clear and Consistent Interfaces Tim Heiler References 31. Remember the Four Questions of Critique Adam Connor 32. Turn Poorly Constructed Criticism into Actionable Feedback Jesse Nichols The Big Bad Stakeholder A Simple Misunderstanding Tips for Success 33. Improve Communication and Encourage Collaboration Using Sketches Anna Iurchenko 34. Learn the Difference Between UX and UI from a Bicycle Joe Wilson UI: User Interface UX: User Experience 35. Sell Your Design Ideas with Trust and Insights Benson Chan 36. Align Your Team Around Customer Needs via Design Workshops Shipra Kayan 37. Embrace a Shared Cadence to Avoid Silos Christy Ennis-Kloote 38. Learn to Think like a Missionary, Not a Mercenary Scot Briscoe Pitfalls of Mercenary Work Becoming a Missionary Stay on the Path 39. Not All Interfaces Need to Be Simplified Morgane Peng Get Familiar with Enterprise Products Differentiate Business Expertise and Interface Expertise Find the Sweet Spot 40. If You Show Something Shiny, They’ll Assume It’s Done John Yesko 41. You Can’t Always Help Who You Want James McElroy 42. Make Learning a Part of Your Design Process Michelle Morgan 43. Design Meaningful International UX Yingdi Qi 44. Legacy Product? Imagine You’re Restoring an Old Farmhouse Christopher Coy 45. Be Your Own Project Manager Tripta Kumari 46. Design for Users, Not Usability Studies Aaron Parker 47. Frame the Opportunity Before Brainstorming the Solution Brian Sullivan 48. Be Wrong on Purpose Skyler Ray Taylor The Wrong Answer The Right Time to Be Wrong When You Feel Pressure to Get Everything Just Right When You Don’t Have Time to Be Wrong When You Think You Are Always Right Don’t Stay Wrong for Long 49. Create a Lasting Design System Lara Tacito Make Your Design System Easy to Use Create a Process, Not a Project 50. Your First Idea Is Sometimes Your Worst Idea Audrey Bryson 51. Question Your Intuition and Design to Extremes Navin Iyengar 52. Design Thinking Workshops Will Change Your Process Theo Johnson 53. Visualize Requirements During a Workshop Kristina Hoeppner Leave the Spreadsheet Behind Prepare for and Run the Workshop Be Brave and Break Away from the Spreadsheet 54. Put On Your InfoSec Hat to Improve Your Designs Julie Meridian 55. On-Brand Whimsy Can Differentiate Your Mobile App Martha Valenta 56. Don’t Perform a Competitive Analysis Before Ideating William Ntim IV. Content 57. Design for Content First Marli Mesibov The Content-First Mindset Content-First as a Methodology Speak to Your Audience 58. Align Your Tone, Voice, and Audiences Marino Ivo Lopes Fernandes 59. Mind Your Error Messages Jennifer Aldrich 60. A Shared Vocabulary Can Increase Team Efficiency Matthias Feit Coming to Terms with Terminology Record and Clarify Ambiguous Terms Create a Glossary Simplify Your Language 61. Break Your Lorem Ipsum Habit: Sketch with Words! Emily Roche Why Lorem Ipsum Doesn’t Help Here’s How to Sketch with Words Stronger Starts and Smoother Finishes V. Research 62. Always Go for the Why—the Immutable Basis of Great Design Andy Knight 63. The Participant’s Well-Being Is Your Responsibility Danielle Cooley Pay Attention to Physical Needs Mental and Emotional Factors Affect the Research, Too Don’t Be Afraid to Stop the Session If Necessary Caring for the Participant Is in Everyone’s Best Interest 64. Diverse Participant Recruiting Is Critical to Authentic User Research Megan Campos 65. Build a Culturally Reflexive Professional Framework Monet Burse Moutinho 66. Know These Warning Signs of Information Architecture Problems Kathi Kaiser 67. Bring Themes to Exploratory Research Shanti Kanhai Degrees of Control The Power of Themes Define Your Themes 68. Embrace Your Ignorance Jon Robinson 69. Get Past Fear with Users and Design Teams Julia Choi 70. Data Alone Does Not Create Empathy—Storytelling Is Key Kyle Soucy Like It or Not, You Must Get Comfortable with Public Speaking What’s the Secret to Being a Great Presenter and Storyteller? A Word of Caution 71. Personas with Emotions and Behaviors Are More Valuable Cindy Brummer Avoid Weak Personas Step 1: Start with Data Step 2: Provide Context 72. Educate Your Product Team for Successful User Research Rachel Young Educate on What Research Can and Cannot Answer Explain What Research Is and What It Is Not Encourage Observation with Specific Guidelines 73. Design Isn’t Just About the Happy Path Drew Lepp Why Does This Matter? Examples of Worst-Case Scenarios Practical Advice 74. Deliver Successful Products Through Common Success Metrics Martina Borkowsky 75. Bring Rapid User Research Methods to Agile Teams Bob Thomas Traditional UX Research Methods Lean UX Research Methods 76. Scale Research Through Stakeholder Advocacy Matt DiGirolamo Identify Current UX Maturity Foster Awareness Set Up Research Frameworks Push Maturity Forward with Team Ops and Quantification Research Democratization 77. Know When and How to Build a Usability Lab Rich Buttiglieri When Would I Need a Lab? How Expensive Is It to Build? Physical Space Considerations 78. Talk to Customer Support to See What’s Tripping Up Users Dave Connis Renaming a Feature Practical Application 79. Be Prepared When Practicing Ethnography Meena Kothandaraman 80. Always Do a Test of Your Test Jacqueline Ouifak 81. Observed Behavior Is the Gold Standard Kaaren Hanson 82. Assess Usefulness and Desirability Early in Product Development Michael Hawley 83. Know the Core Elements of Usability Research Amanda Mattson 84. Don’t Underestimate the Power of Coworkers as Usability Participants Daniel Diener 85. Include Nonusers in Your User Research Becca Kennedy Nonusers Can Help Uncover Gaps Nonusers Can Supplement User Research How to Include Nonusers 86. Plan User Research with the Customer Question Board Julia Cowing 87. If Designing Survey Questions Were Easy, There’d Be No Garbage Data Annie Persson Creating Questions Wording Questions Creating Response Options 88. The Right Screener Sets Up Your Recruit and Research for Success Katelyn Thompson Define and Outline Your Criteria Determine the Method for Asking Your Questions Write the Screener Questions Select Your Participants 89. Know Best Practices for Working with a Recruiter Ellen Finn Timeline Management and Recruiter/Client Communication Participant Confirmation On-Call Duties Study Aftermath 90. You Don’t Need a Lot of Money to Recruit Participants Thomas Yung Representative Users and Screeners Sample Size Incentives and Compensation Posting Ads and Screener Build a Panel Yourself Final Thoughts 91. You Need Good Planning for a Diary Study Mac Hasley Align Research Questions with a Diary’s Structure Set a Timeframe that Gathers Insights Before Participants Lose Interest Choose the Right Tool for Your Goals, Budget, and Timeline Be Strict in Your Recruit Decide How Participants Will Log 92. Improve Usability Testing with Task Cards Todd Zazelenchuk 93. Apply the Butterfly Approach to Interviews and Testing Stephen Denning 94. Don’t Ask Users to Predict the Future Ingrid Cruz Hypothetical Scenarios Produce Unreliable Feedback The Importance of a Good Research Question 95. Ask Participants to Tell You What You Don’t Know to Ask Amanda Rotondo 96. Leverage Your “Psychologist Voice” for Effective UX Research Moderation Dan Berlin 97. Tell the User’s Story via Effective Research Reports Susan Mercer Background Goals Executive Summary Methodology Detailed Findings Summary Recommendations Contributors Index About the Editor
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